Great Reads… from Beyond the 'Hill

Did you endure the Olympics opening ceremony? I really liked the tribute to that great English invention, the rave party. It has, however, been dubbed the first Olympics in the social era – the Socalympics, if you will. Social media featured throughout the aforementioned rave sequence. So, no matter which way you look at it, this is going to be the social Games. Many of the mass market social media tools are banned in China. The Beijing Games were a Twitter free event. This means that the London Games will set the standard for how social media supports, reports and rolls along with the Olympics.