Home 30under30 2013 Genevieve George, 2013 Anthill 30under30 Winner

Genevieve George, 2013 Anthill 30under30 Winner


What is the 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.

Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.

Genevieve George, NSW (b. 1990)

Name: Genevieve George
Age: 22 (Born: October 1990)
Gender: Female
State: NSW
Known for: OneShift

While most veterans of the recruitment game are bemoaning the impact of the interwebs, it took the youthful wisdom of 22-year old Genevieve George to notice that, while recruitment has heavily moved online, the process is still the same.

Job seekers need to apply; resumes need to be read and feedback given. So in 2011, with the help of family and friends, Genevieve created an online job network with a unique functionality.

Like a dating site, OneShift automatically matches a job seeker to a business’ job post based on the seeker’s location, availability and skills. In fact, OneShift is the first of its kind in Australia.

An employer no longer has to waste time sifting through irrelevant resumes or hiring someone only to find out that they are not skilled enough or cannot put in the required hours.

As a start-up entrepreneur, Genevieve understandably has a small marketing budget but has fortunately entered business in the age of social media. So the blog, Twitter, Facebook and YouTube have all come in handy in creating a buzz about OneShift.

“Our blog is especially a hit. We offer quirky workplace and employment advice. One of our best blogs ‘Australia’s best paying jobs’ attracted close to 6,000 views,” Genevieve proudly reveals.

Because the site is so new, Genevieve has learnt that business is no walk in the park. She has lots to keep up with and often finds herself having to make one move and dump the other.

“For example, I built a sales team before the site’s current structure where a business can tick a range of categories and skills related to their job. Without this, the sales team had a hard time encouraging new businesses to join the site. We are now back on track,” she says.

Genevieve would like all SMEs to understand that finding staff online is easy and quick so she sees every job advertisement in a shop’s window as an opportunity.

“I walk into the shop with my iPad and encourage them to post the exact same job online and see their matches. The process to sign-up and post ads is always free for a business so they have nothing to lose if they don’t like the matches,” she explains.

In fact, she has persuaded the owner of Hungry Jacks, Jack Cowin, to sign-up to OneShift. With stores nation-wide and each one continually looking for staff within the hospitality industry, this is an exciting opportunity as the majority of OneShift’s job seekers have previous experience there.

“Urging Mr Cowin to try a new approach to finding staff which was vastly different to their usual ‘sign-in-the-window’ ads has been a great challenge for me. We need to ensure the site is running exactly to their needs before they begin hiring staff through OneShift,” Genevieve reveals.

With many job seekers looking for part-time or casual work, she also hopes to that OneShift will make employers realise and embrace that fewer Australians are suited to full-time employment.

OneShift has grown to 160,000 job seekers and close to 5000 business entities from various industries, and been shortlisted for The Australian Small Business Awards and the iAwards.

Anthill asks: What is your super-power?

I can speak everyone’s language! Have you ever tried to communicate an idea to an IT professional? Have you ever made a cold call to a business and asked them if they want to sign up to a site they have never heard of? Have you ever ensured your Chief Financial Officer that we will make each months sales figures? I have to speak to a range of people about a whole lot of different issues every day. It’s this unique ability to communicate my ideas and thoughts effectively which is a useful super-power to have!

Genevieve George shares her story on Brr Media


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