Home Smart 100 2017 Fixed Wireless Microwave Network

Fixed Wireless Microwave Network [Smart 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…Managing Director, Todd Maunder, and Sales Manager, Michael Cayley, embarked on a plan to build a Fixed Wireless Microwave network in major Australia cities to offer businesses an alternative internet service to those currently offered by terrestrial internet providers.

2. WHAT & HOW

The purpose of this innovation is to…

…give businesses an internet service with guaranteed speeds, low latency and high up time without the costs associated with fibre internet.

It does this by…

…Anttel building transmission stations in major Australia cities and connecting our customer to our network by way of installing a small antenna on their roof pointing back to one of our nearby transmission sites.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it is cheaper and more reliable then what is currently offered by other fixed wireless microwave operators and by terrestrial carriers who cannot cover many locations with internet services.

Its various benefits to the customer/end-user include…

…guaranteed speed, 99.7% uptime, low latency and jitter, symmetrical speeds which allow customers to download as fast as they can upload.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…businesses connecting to tier 1 carriers such as Telstra, Optus, TPG and Vocus.

Its predecessors/competitors include…

Big Air and Cirrus Communications

5. TARGET MARKET

It is made for…

…businesses of all sizes in major Australian cities.

It is available for sale through…

Anttel Communications for direct customers and via our channel partners who are IT interrogators or telecommunications resellers.

Our marketing strategy is to…

…via an omni channel presence with direct marketing to businesses, digital advertising, door to door sales, and via our channel partners.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Fixed Wireless Microwave Network – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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