This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
We’ve taken the US Baldrige Excellence Framework – which can be very onerous to understand and use – and simplified it so that a novice business/NFP/government leader can visualise the performance of their entire business against an internationally recognised excellence standard. We believe that with this insight, organisational leaders will be able to target improvements in their workplace and improve performance in a more structured manner.
2. WHAT & HOW
The purpose of this innovation is to…
Solve the knowledge gap that prevents leaders embarking on improvements in their organisations. If leaders don’t know their organisation’s performance gaps, how can they improve? We make it simple, fast, and low-cost to gain this knowledge.
It does this by…
Taking an onerous, complex excellence standard and redesigning the interface to make it accessible to ordinary leaders without management training.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It makes the excellence standard accessible to a) small-medium sized organisations, b) the departments of larger organisations, and c) leaders without extensive management training.
Its various benefits to the customer/end-user include…
Customers are the leaders of organisation’s or departments within organisations – they can quickly, easily, and cheaply benchmark their organisations against a global excellence standard and understand where they need to improve.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
The current Baldrige Excellence Framework does not have an effective product/service for smaller sized or budget constrained organisations. It only targets larger and richer organisations.
Its predecessors/competitors include…
Less comprehensive solutions are Lean, SixSigma, and Business Process Management as improvement methodologies. None of these attempt to cover the entire organisation in the way that the Baldrige Excellence Framework does.
5. TARGET MARKET
It is made for…
Target market is 1) leaders and owners of small organisations in profit/NFP sectors, 2) board members of any organisation, 3) continuous improvement specialists.
It is available for sale through…
Currently available as a workbook for the customer market to work through. Downloaded from the website. Facilitated workshops are also available.
Our marketing strategy is to…
1) Google SEO on key areas of Baldrige Excellence Framework and business improvement, 2) Facebook wall ads targeting individuals likely to be organisational leaders, 3) via strategic relationships with organisations or infotainment providers representing the target market of small to medium businesses (e.g. restaurant, realtors, small business associations, AICD).
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.