This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
My twin sister and I realised there was a gap in the market for fashion-forward activewear. We were living in London and Sydney at the time and couldn’t find a large enough selection of product that satisfied our needs. So, we committed to the idea and launched our online activewear e-tailer just three months later.
2. WHAT & HOW
The purpose of this innovation is to…
…inspire women to be their best selves by living healthier, happier, more active lives and through looking good and feeling good.
It does this by…
…providing them with product that makes them look and feel good which in turn inspires and motivates them to make better choices when it comes to health, nutrition, exercise, behaviour and self-belief.
3. PURPOSE & BENEFITS
Its various benefits to the customer/end-user include…
…providing high quality,a fashionable activewear pieces that they can work out in or wear as lifestyle wear, makes the customer feel and look good Inspires them to be their best self.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…simply providing activewear. No retailer in the world has offered a curated collection of active clothing by leading brands including Nike, adidas, THE UPSIDE and more.
What Stylerunner does differently is sells more than just product. We have created a community, a lifestyle and a support network that encourages and celebrates women. We just happen to also sell activewear.
Its predecessors/competitors include…
No one else in the world is selling activewear the way that we do.
5. TARGET MARKET
It is made for…
We currently have over a quarter of a million engaged and active social media followers from all over the world. Women from 16 – 45 shop from Stylerunner but our core market is a 24- 35 year old. She is active by nature, aware, confident, curious and unapologetic. She wants to look and feel good and she does this by purchasing clothing that motivate her to be active but are also stylish, high quality and comfortable.
It is available for sale through…
…our online store stylerunner.com
Our marketing strategy is to…
…authentically engage with our existing community and creatively attract and acquire likeminded customers. Through word of mouth, we aim to increase our current customer base and through innovative executions, we aim to acquire new customers from all over the world.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
