This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
I first read about beacon devices on one of the newsletters I subscribe to. I thought, wouldn’t it be great if I can incorporate that technology into my fashion accessories?! I would be the first in Australia! So, I started talking to a few companies that retail the products and also app companies. As my resources are restricted, I ended up purchasing a few from a retailer locally. It is a nifty thing to have, getting your bag to ‘beep’ when you have misplaced it somewhere.
2. WHAT & HOW
The purpose of this innovation is to…
Improve the lifestyle quality of people by limiting their time waste on looking for their misplaced things. Additionally, to add more value in my fashion accessories line.
It does this by…
Guiding people in looking for their misplaced things which they would otherwise spend unnecessary time looking and end up with building frustration.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It is never seen and adopted by anybody else. It will improve people’s quality of living if they can finally start finding their misplaced things. This is particularly useful for people who are extremely busy in their lives, the Gen Xs and Gen Ys, including Gen Z’s who’d find this a novelty product.
Its various benefits to the customer/end-user include…
The added value of technology in fashion accessories. The majority of the products of my fashion accessories are made ethically and locally in Australia. Leathers used are premium and usually only accessible to leading French fashion houses.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
People spending some time in looking for their misplaced things with lots of frustration. People would normally have to pay a factor of multiple times more for the same fashion accessories made by leading French fashion houses.
Its predecessors/competitors include…
Locally, Oroton, Mimco etc. Internationally, Louis Vuitton, Hermes and Chanel. Possibly other beacon retailers.
5. TARGET MARKET
It is made for…
People who have busy lifestyles, poor attention span and want better quality of living. The working class and aspiring shoppers. People from 21 years of age and above. Profiles can include, tradesmen, house moms, white collar workers, cleaners etc. It is also fantastic to have it for the gym locker, the beeping sound can guide one to look for their bags!
It is available for sale through…
My website at https://lin8.com.au
Our marketing strategy is to…
Organise a few prize give-aways to increase the awareness and education of the product through selected media outlets and lifestyle bloggers on social media.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
