“We are delighted to welcome Brendon to the board” said Vamp Co-Founder Aaron Brooks.
“He brings a wealth of media experience and will help to strengthen Vamp’s leadership and go-to-market strategies at this important stage of our growth.”
Vamp Co-Founder Ben McGrath says, “Brendon’s history of innovation at oOh! Media and membership of the Outdoor Media Association of Australia is testament to his progressive approach. We’re excited to have him help shape the future of Vamp.”
Brendon resigned as CEO from oOh! Media
He said: “Throughout my career I’ve witnessed the power of great creativity to drive ROI for clients and influencers’ role in creative democratisation has been monumental.”
“Working alongside brands and creative agencies, they extend the impact of quality creative and deliver scale. This gives brands an exciting opportunity to generate high volumes of content, which can be translated into different channels.”
“Vamp has created a platform that facilitates the growth and use of influencer marketing and crucially, approaches it with the compliance clients expect. It’s this rigor around data and brand safety that ensures the prosperity and longevity of the industry as whole.”
This announcement comes a year after Vamp’s $8.5m capital raise, helping to continue profitable growth for the business.
Since then, the Vamp self-serve platform has launched streamlining collaborations between brands and creators and was named an official Creative Marketing Partner of TikTok in January 2021.