Home 30under30 2012 Dwayne Martens, 2012 Anthill 30under30 Honourable Mention

Dwayne Martens, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Dwayne Martens, NSW (b. 1985)

Name: Dwayne Martens
Age: 27 (Born: January 1985)
Gender: Male
State: NSW
Known for: Amazonia

Let Dwayne Martens infect you with his good vibes and personal energy.

Then, try his açaí berries for a second hit. Yes, Martens is an unabashed health geek, but a socially conscious one as well.

As founder of Amazonia, he has introduced thousands of Australians to the healing properties of the purple berry.

Additionally, he’s invested in 3,000 acres of Brazilian rainforest to help preserve the ecosystem, while buying local goods in accordance with fair trade principles that he says will benefit over 4,000 families in the region.

With Amazonia’s lean, flexible business structure, the company has managed to stay profitable in spite of setbacks.

Still, Martens is in it for the love of the business and the connection with the consumer. “To really enjoy the company and really have a good time with customer comes first,” he says.

“Love thy customer and the sales will flow later.

Just this ethos is something we infuse through all our representatives. Understanding the art of persuasion is the key to great sales.”

Anthill asks: Dwayne Martens, what motivates you as an entrepreneur?

I am at a stage of my life where by all I want to do is have a good time. Creating this business and having beautiful vibrant people around me really is where it is at.

Dwayne Martens at Organic Expo 2011


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To check out the full list of Anthill’s 30under30 winners, click here.