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Diamonds are forever thanks to an expanding online business. Ok, stop singing this headline like you’re Shirley Bassey


Diamonds are forever. Or, so they say.

Thankfully, we don’t have to scour a cadaver to find precious jewels like Felix Leiter did in that movie. Eww. It’s summer, Channel 7 have been running endless Bond movies due to a lack in programming inspiration, so you know what I’m talking about.

Leading online jewellery retailer ICE opened for business in Australia last year under the moniker of ICEONLINE.com.au. It opened offering more than 1,500 precious quality jewellery pieces including rings, bracelets, earrings and necklaces. And, there are diamonds in the mix, of course.

ICEONLINE.com.au aims to challenge traditional retailers by being online only, but also by offering prices at least 50 per cent lower than retail.

A house built on rocks

Founded by 22 year-old entrepreneurial wunderkind Nick Molnar, ICEONLINE seizes upon an opening in the area of online bling-bling down under.

What’s a young bloke doing selling jewellery online? Well, Molnar says he saw a gap in the Australian market. When he was at university when he started selling jewellery on eBay. Within a year, the Sydneysider had become eBay’s largest seller in the jewellery category.

“I was shocked that none of the big retail chains here were operating in this space so, I decided to beat them to it,” says Molnar.

Ice, ice baby…

ICEONLINE.com.au aims to offer local consumers quality fine jewellery in all the iciest styles, combining timeless classics with stunning precious stones and trend-tastic bestsellers designed to fit every style and budget.

Since its launch in the U.S. in 1999, ICE has been number one for traffic in the online jewellery category in the U.S. market. The brand has an established reputation for bringing the bling while being easy on the purse strings. Molnar has secured distribution rights to ICE in Australia.

You too can be as stylish as the stars!

ICE jewellery has received much media attention in the U.S., appearing on TV shows such as (The) Oprah show, Ellen, as well as several huge Hollywood movies, and countless red carpet events.

The US site has an average yearly growth of 30% with over 350K unique customers. Molnar is passionate about the development of ICEONLINE.com.au and plans to oversee a shockingly similar journey toward success in Australia.

Oh, and the best bit: all ICE stones are conflict-free. And, there’s a lot to like about that.