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David Eden, 2011 Anthill 30under30 Up-and-Comer


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What is 30under30?

30under30 is an Anthill initiative launched in 2008 to encourage and promote entrepreneurship among young Australians. This year’s batch of nominees was extensive and impressive. So much so that we believe several young talents who didn’t snag 30under30 top honors still deserve your attention and recognition. We call them our Up-and-Comers. More.

David Eden, VIC (b. 1993)

Name: David Eden
Age: 17 (Born: December 1993)
Gender: Male
State: VIC

David Eden launched his first entrepreneurial venture at age 15, setting up a backyard business in which he grew and sold indoor potted plants. Now, at the ripe, old age of 17, Eden is jumping into an online venture that tackles the wild, wooly world of social media.

The business, called Quodel, is aimed at giving users a simple way to identify themselves and to integrate different sites into an easy-to-use platform. People will have simple, intuitive tools for managing personal profiles on Facebook, Twitter, Hotmail, LinkedIn, Google products and other sites. Quodel was started with out-of-pocket savings and is currently under construction.

Eden has shown his business mettle with Designer Plants, when he runs when he’s not at school. He has a methodical, relentless approach to his work; a challenge such as lack of capital is met with ambitious counterstrikes, such as contacting Chinese manufacturers directly, negotiating aggressively with suppliers, snagging products on eBay and guaranteeing future business with suppliers if he sells all of his stock.

Is his tender age a disadvantage? Hardly; he says his age has proven effective in building friendships and business relations. Moreover, “I have often found that elderly women treat me similar to a grandchild, and as a result I have been able to make numerous sales such as landscaping and indoor plants,” Eden says.

Anthill asks: David Eden, what motivates you as an entrepreneur?

“I have witnessed the grueling task my parents have undertaken for many years (getting up at 7 a.m., driving to work and coming home at 7 p.m.), and decided I would really love to be able to work for myself and create something that means something, whether that is employing people or changing people’s life permanently through providing useful and innovative products.”


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To check out the full list of Anthill’s 30under30 winners, click here.