This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Being a disability pensioner due to severe hearing loss, I have always found it difficult to be able to enjoy a new movie at the cinema. There are some sites that allow for a “hearing Impaired ” section – about 6-8 people, but not showing popular movies. I have developed a way for ANY hearing impaired person to attend a cinema, along with their family, and only they will be able to see subtitle content. Similar in context to 3D glasses supplied at 3D screenings. Commercially, it will allow more patrons of +10-15%.
2. WHAT & HOW
The purpose of this innovation is to…
…allow more hearing impaired people to attend cinema events with family & others.
It does this by…
…all cinema movies are delivered in digital format “packs”, and contain dedicated subtitle channel, as you would get on a DVD. This channel can be dispersed to a wifi device, and captured by “my” subtitle display unit. Other display technologies will come into play for the intended receiver.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Enabling and modification of existing available technology to service a distinct sector of the population.
Its various benefits to the customer/end-user include…
Enabling technology for hearing impaired population, since the expected number of hearing impaired people in Australia may account for up to 25% of the population by 2025.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Only have limited “reserved seats” in theatres where a combination of smart-phone, augmented Reality glasses and display of captions. Very expensive, and an option not affordable by most hearing impaired users. Only limited screenings too. Often, some theatres may dedicate an entire session with normal subtitles on – but very rare – every 3-6 months.
5. TARGET MARKET
It is made for…
Subtitling dependent on cinema operator(s), and the number of patrons that would realise a profit.
All families and groups that have at least 1 or 2 members that are hearing impaired, and require assistive subtitling technologies to enjoy a cinema release.
It is available for sale through…
Yet to be formed private distribution channel. Supply chains, manufacturing, sales and installation still yet to be formulated, after proof of concept can be made.
Our marketing strategy is to…
- Require Funds/ Seed capital to establish proof of concept and a working model to demonstrate to cinema operators (and investors. )
- Funding also needed to secure IP, and establish business structures.
- Once proven, selection of 1 or 2 test cinemas. Then marketing to others, and international stage.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Cinema Subtitles For All – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
