This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
HydroCurc uses LipiSperse dispersion technology, which was invented when we were struggling to solubolize curcumin. Curcumin is a botanical extract which hates water, but is also difficult to dissolve in food or vitamin approved oils or solvents. Pharmako found a unique way to disperse the particles, rather than dissolve them, with amazing results.
The LipiSperse formulations and process are truly unique in the food, pharma and vitamin industries. Curcumin is widely regarded as the most interesting new ingredient for health.
HydroCurc is the world’s most bioavailable Curcumin in a single dose!
2. WHAT & HOW
The purpose of this innovation is to…
…help absorption in the body. Curcumin is the extract from turmeric used for many health benefits, but is very poorly absorbed by the human body. Our innovation greatly improves absorption by the human body, and limits the use amount of excipients.
It does this by…
…the LipiSperse coats or embeds the curcumin, allowing it to disperse, rather than agglomerate. This improves the specific surface area of the particles in the gastro-intestinal tract, hence increasing absorption. It does this using only 10% excipient, so delivering superior bioavailability in only 1 capsule. Product functionality is also improved.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…in human pharmacokinetic trials, HydroCurc doubles the absorption of the best of bioavailable curcumin formulations from anywhere in the world. Only using 10% food approved excipients. This means a real dose of curcuminoids can be delivered and absorbed, at a reduced cost, and with improved efficacy.
Its various benefits to the customer/end-user include…
The end consumer gets improved health benefits in a smaller, easier to use dose for a range of conditions across: joint, brain, heart, gut and liver health; as curcuminoids are proven to help reduce inflammation.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Poor absorption of nutrients, vitamins, has only been addressed effectively in the last 15 years. In the past, people were still discovering many of the benefits of curcumin. Since 2004 to 2016, the Pub Med shows the articles published on curcumin have grown from 250 to over 1400 annually.
5. TARGET MARKET
It is made for…
…the global nutraceutical market: worth $278B by 2024. (GrandView)
US consumers alone spend $128B annually on joint comfort issues. (ArthritisFoundation)
Joint Health Supplements in US $1637M in 2014 (NBJ2014)
We’re aiming for the joint health supplement market, and joint health in the sports nutrition market, internationally. We have several North American and European multinationals who are in the process of launching products containing HydroCurc. Either as a stand alone ingredient, or combined with magnesium, collagen, glucosamine etc.
It is available for sale through…
- Pharmako – now sells HydroCurc in Australia and New Zealand.
- Distributors/agents include
- GE Nutrients – USA
- Gencor – Asia, India
- Cambridge Commodities – UK and Europe
- Azelis – Italy
- Biogredia – Scandinavia
Our marketing strategy is to…
…launch at the Supply Side West trade show in the USA last October. It recently featured at the Expo West trade show in Anaheim, and will appear in the next few months in international trade publications, and at trade shows in Europe and in Asia.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Hydrocurc – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)