News, opinions and advice on marketing and the rapidly evolving media landscape.
Mums can have their voice heard and share their dream Mother’s Day, post-pandemic, via a new survey created by three Australian female entrepreneurs.
In response, millions of workers around the world began freelancing for the first time, as a way to insulate themselves against the economic uncertainty. In other parts of the economy, new work opportunities are opening up. The nation-wide shift to remote work has opened up more opportunities for digital workers to work when and how they want to.
Negotiations are a delicate balance of give and take. Learning to strike this balance is necessary for any entrepreneur hoping to build a flourishing business.
Lyka Pet Food, a direct-to-consumer fresh pet food company has announced that it has acquired The Wholesome Dog, a Melbourne-based competitor.
A recent survey conducted by the Australian Cyber Security Center found that small to medium-sized businesses (SMBs) who outsourced their IT security believe they are better protected than they really are, and that one in five SMBs didn’t know ‘phishing’.
With artificial intelligence automating a lot of the consumer interactions through the likes of chatbots, it means customer service teams can prioritise the tasks that matter the most and the interactions that could make or break the business. If there was ever a time to adopt artificial intelligence and chatbots in your business, it really is now.
Many organisations have discovered that the majority of tasks can be completed and executed effectively within remote setting. One of the most positive elements of the COVID-19 pandemic is the opening of a global talent pool that is now accessible in ways we have never fully explored in the past.
With organisations working remotely, it is hard for business leaders to feel connected to their teams – out of sight, out of mind.
By giving back to the community, actively taking part in philanthropic causes, and providing positive social value, businesses have the power – and responsibility to make a difference and build brands that make a lasting impact on their communities and the world around them.
To start with, a Business Plan should describe what business you are in, the products or services you will sell to make money and how it will operate, including what staff you may need.
Preparing for growth requires a combination of strategies deliberately pushing a company towards new achievements. CRM automation is one strategy that keeps showing up wherever remarkable growth is taking place.
The reality is, it’s not as simple as another search engine platform stepping in and taking over.
Transforming the waterways with its innovative online marketplace for boat and yacht rentals, the record demand over the summer period has seen the Sydney-based business report an impressive 675% growth in monthly revenue.
Consumer generated content has fundamentally changed the way marketers approach content creation – especially in the video realm.
Even with a basic set of tools, you can create some incredible content with great production value.
The combination of 99designs’ large network of talented freelance designers and Vistaprint’s more than 20 million customers will create a global platform which will make it easy for small businesses to access both professional design services and great marketing products in one place.
When you evaluate an opportunity, find the overlap of your current business, and the potential future business you can see if you did take the opportunity presented.
A study conducted by researchers at the University of Technology Sydney and published in Management Science found that the free trial model is more effective than the freemium model.
Segmentation allows your company to ‘tailor your offer’ in order to become differentiated, more meaningful and highly relevant to a discreet section (or sections) of the total market.
It’s no secret that a well-designed app should help a business achieve their goals faster and more efficiently, helping their customers to get what they want, when they want it.
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