EMAIL SEGMENTATION

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David Brent demonstrates the power of first impressions

If you've ever been a part of an organisation that has merged with another, you'll know that there's always at least one person who tries a little too hard to impress the newcomers. Take this effort from David Brent, Ricky Gervais's middle management anti-hero from The Office, as he welcomes 'the Swindon lot' to the fold.

Impressive Aquascript ambient advertising wows Parisian pedestrians

NGO Solidarités International and creative agency BDDP Unlimited marked the occasion of World Water Day with this innovative ambient display in the heart of Paris. These Aquascript water messages, designed to build awareness of the dangers of unclean drinking water globally, turned heads for a full week in the City of Light.

Third-party Twitter developers are toast [VIDEO]

Twitter has signalled that third-party Twitter services will soon get some new competition. From Twitter. In this video below, Loren Feldman from 138media delivers the unvarnished version as he sees it (as always).

Want to create a successful company? Seek change. Not cash.

Financial success may seem like the obvious benchmark for business success. However, according to former Apple Fellow and managing director of Garage Technology Ventures Guy Kawasaki, it is “making meaning” that lies at the heart of entrepreneurship and should be the foundation stone of any business.

TED Talk: Happiness is but a memory

As illustrated in this talk from the Ted Conference held in California earlier this year, Nobel Prize-winning behavioural economist Daniel Kahneman has an intimate understanding of the complexity of experience and the tyranny that memory wields over the perpetual present. It's thought-provoking subject matter with profound implications for the way we perceive and pursue happiness, both in ourselves and with those around us.

Power business networking, Japanese style

If you've ever attended a networking event and been introduced to someone who spends the next few minutes looking over your shoulder at who else he/she could be talking to, know that it could be worse. You could have Professor Himonya's undivided attention.

1980s video game characters destroy New York with SFX [VIDEO]

Patrick Jean from the French SFX studio OneMoreProd created this video of Manhattan being destroyed by the world's favourite 1980s 8-Bit video game sprites. Awesome effects. But do you recognise them all?

Amazing business card ninja [VIDEO]

This guy should star in Kill Bill 3. But he would be more effective working for Joel. We're guessing the out-takes run considerably longer than this clip.

Could the iPad revolutionise coffee-shop meetings?

Sure. We've heard how the iPad will soon become a popular device for watching videos, reading online newspapers and downloading books online. But one really useful use of the iPad that has barely been talked about is its potential function as a presentation and meeting tool.

Your first look at the Apple iPad

This week, Apple's much anticipated iPad became available for US consumers. In Australia, we can't expect to see them floating around our offices and coffee-shops until late April (at the earliest). But to keep your inner-early-adopter satiated until then, hear are a couple of user reviews from the crew at Mashable keen to share their tech-lust.

How to profit from creative passion (the Tom Selby way)

Tom Selby is a photographer. He has been commisioned to shoot by the likes of Vogue Paris and the almuni of his subjects includes such household names as Helena Christensen, Tom Wolfe and Björn Borg. What is unusual and inspiring is that he has managed to profit enormously from his website without the use of any any advertising or sponsorship. In this video he explains how he did it.

Video snippets of startup pollenization at work

Our friends at Pollenizer, which has emerged as the fertile hub of Sydney's happening web startup scene, have launched a great new initiative to showcase the hive of activity that is Pollenizer HQ in Surrey Hills. On Fridays (starting two weeks ago), Mick Liubinskas thrusts his Flip camera in the face of colleagues and connected entrepreneurs, inviting them to share a little about the projects they're working on.

How Anthill turned a $900 blog into one of Australia's Top 50 Business &...

Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.

How Anthill turned a $900 blog into one of Australia’s Top 50 Business &...

Like most would-be web-entrepreneurs, we discovered very early on that the 'Fields of Dreams' approach to web development is, unsurprisingly, flawed (i.e. 'if you build it, they will NOT come'). If building a profitable (or even sustainable) website were that easy, every web developer would be too busy swimming in their personal Jacuzzis of cash to apply their web-developing expertise to the many projects of small business owners and marketing professionals.

TAC video celebrates 20 years of carnage-packed commercials (Lewis Hamilton should watch this)

While the views of critics and advocates are are still divided there is one factor that can't be denied. Since December 10th 1989, when the first TAC commercial went to air, the Victorian road toll has fallen from 776 to 303

Why You’ve Never Heard of the Great Depression of 1920

If you have 49 minutes to spare and would like to brush up on your economic theory, this presentation by Thomas E. Woods, Jr., hosted by the Ludwig von Mises Institute, not only summarises the events leading up the the Great Depression of the 1920s but offers salient points that are equally applicable to our current economic climes.

Why You've Never Heard of the Great Depression of 1920

If you have 49 minutes to spare and would like to brush up on your economic theory, this presentation by Thomas E. Woods, Jr., hosted by the Ludwig von Mises Institute, not only summarises the events leading up the the Great Depression of the 1920s but offers salient points that are equally applicable to our current economic climes.

The making of the best TV commercial in recent memory

Remember Sony's original Bravia LCD TV commercial from a few years ago that everyone loved? The one with thousands of multi-coloured balls bouncing down hills in San Francisco like something straight out of a child's daydream? Well here's how they made it.

A holographic presentation technology that gets in your face (literally)

When it comes to physical products, there's nothing like seeing the real thing. This poses a problem for product developers, who begin with just a concept that usually requires the support of backers and believers to turn it into reality. Enter portable holographic imaging, which is designed primarily for architects but could prove equally useful for industrial designers, product manufacturers -- even event co-ordinators.

More productivity. Less stress. Rework. [VIDEO]

It was with a great Hurrah! that we in the Anthill office greeted the news that Jason Fried and David Heinemeier Hansson had just published a business book. Rework distils 37signals' philosophy and wisdom into 288 pages of advice for the business reader.
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