This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
I successfully self-treated a long-term IBS and Candida issue with Apple Cider Vinegar. I started drinking it daily and it completely flipped my digestion. I wanted to buy a tasty drink with apple cider vinegar but there were no drinks like this on the market so I resorted to produce my own.
I wanted more people to reap the benefits like myself. I went cold door knocking, scored some big stores – to now being distributed nationwide in over 400 outlets. I am proud to say my drink is the first Sparkling Apple Cider Vinegar drink to market in Australia.
2. WHAT & HOW
The purpose of this innovation is to…
…help as many people as possible to get their dose of Apple Cider Vinegar in a tasty drink with no added sugar.
It does this by…
…including a therapeutic dose of a tablespoon of organic apple cider vinegar per bottle, flavoured with natural herbs, fruit, spices and a natural diabetic friendly sweetener making it more palatable for everyone to enjoy.
Most people shot it, hold their nose and force it down but this drink is a tasty drink which is the equivalent and is enjoyed anytime.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It delivers a therapeutic dose of Apple Cider Vinegar but in a tasty palatable drink for everyone to enjoy. Previously people have been taking it as a shot or mixed with water which is bland and distasteful.
Applelachia has transformed this experience into a delicious tasting daily lifestyle drink with no added sugar or undesirable ingredients.
Its various benefits to the customer/end-user include…
Delivering benefits from its Apple Cider Vinegar content:
– Improving cholesterol with its Short Chain Fatty Acid
content backed up by the Baker Institute
– blood sugar balancing
– be anti-fungal
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Having either a shot of apple cider vinegar in the morning or drinking diluted with water. Now this can be enjoyed in a sparkling drink any time of the day and in place of any drink. It is a functional health beverage, not just a health drink. The flavours are designed to be on trend.
5. TARGET MARKET
It is made for…
Applelachia appeals to a good split between male and female.
- HEALTH CONSCIOUS MEN (AGES 25 – 35): Lives very fit and active lifestyles.
- HEALTH CONSCIOUS WOMEN (AGES 25 – 45): Trying to stay fit, feel good, look good. Keen to quit sugar, lose a little weight, often detox, healthy diets. Millennial.
- HEALTHY MUMS (AGES 30-55): Interested in gut health, skin health, healthy lifestyles, keeping up with the kids, treating their kids to healthy alternatives to junk food and soft drink.
It is available for sale through…
Individual distributors in each state of Australia focusing on either retail or food service outlets.
You can find Applelachia directly online & at several IGAs, Harris Farm outlets, Healthy Food store chains, health food stores, gyms, yoga studios and cafes.
Our marketing strategy is to…
Incorporate strategies to increase brand awareness and sales. This includes:
- Brand alliance marketing running competitions or events
- Social media campaigns – influencer and ambassador callouts
- Instore tastings to get more people to try – workshops and talks
- Educating the community through promotional material
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Applelachia – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)