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PR on a budget? Self-help PR might be a whole lot better

Many small businesses, obviously, don’t have the budgets to hire PR agency. But that is not the only way to build some good positive buzz about yourself or your business. A lot of the stories in the media are seeded directly by the business owners. What’s more, generating such publicity is not difficult or scary as many fear.

www.handleyourownpr.com.au (SMART 100)

We wanted to help small businesses that couldn't afford our PR fees to generate publicity themselves.

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Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE