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“No entrepreneurs on new Commercialisation Australia board.” What about marketers?

A privately initiated discussion has been gaining some momentum on the Anthill LinkedIn Group over the past week. The discussion was triggered by an announcement from the Office of Senator Kim Carr, Australia's Minister for Innovation, pertaining to the selection of Commercialisation Australian board members.

"No entrepreneurs on new Commercialisation Australia board." What about marketers?

A privately initiated discussion has been gaining some momentum on the Anthill LinkedIn Group over the past week. The discussion was triggered by an announcement from the Office of Senator Kim Carr, Australia's Minister for Innovation, pertaining to the selection of Commercialisation Australian board members.

A formal response to our rabble rousing from Senator Carr’s office

Following our recent series of articles on innovation in Australia (our Australia Day series), we received the following note from the Office of Senator Kim Carr, Australia’s Innovation Minister. We were expecting a dressing down. Here's what we got instead.

A formal response to our rabble rousing from Senator Carr's office

Following our recent series of articles on innovation in Australia (our Australia Day series), we received the following note from the Office of Senator Kim Carr, Australia’s Innovation Minister. We were expecting a dressing down. Here's what we got instead.

Delivery of specialist advice (CCI ‘Call for comment’)

Yesterday, as a continuation of our five part blog series calling on members of the private sector to join me in responding to the Department of Innovation, Industry, Science and Research’s 'Opportunity for Comment', we asked readers to help us respond to the first part of the Department's SmartForm, 'Addressing the Commercialisation Gaps'. Today, we're turning our attention to the second section, which we're calling: 'Delivery of specialist advice'.

Addressing the commercialisation gaps (CCI ‘Call for comment’)

Yesterday, I posted an article calling on members of the private sector to join me in responding to the Department of Innovation, Industry, Science and Research's Opportunity for Comment to "help inform the development and operation of the Commonwealth Commercialisation Institute." Naturally, I invite you to join me and post your own responses to each section, as a way to encourage open dialogue and the sharing of opinions. This way, when you do formerly submit your thoughts, you will do so informed by the views of many.

Addressing the commercialisation gaps (CCI 'Call for comment')

Yesterday, I posted an article calling on members of the private sector to join me in responding to the Department of Innovation, Industry, Science and Research's Opportunity for Comment to "help inform the development and operation of the Commonwealth Commercialisation Institute." Naturally, I invite you to join me and post your own responses to each section, as a way to encourage open dialogue and the sharing of opinions. This way, when you do formerly submit your thoughts, you will do so informed by the views of many.

Minister Carr wants to know how you would spend $196 million

For those unfamiliar with the proposed Commonwealth Commercalisation Institute (CCI), the initiative was announced as part of the 2009 Budget. At the time, Nick McNaughton, writing for Anthill, made the observation that the CCI should be viewed as welcome relief, citing Powering Ideas - An Innovation Agenda for the 21st Century and Australia’s failure over the last decade to keep up an appropriate level of investment in innovation compared to our peers.

FREE BUSINESS TOOLS

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE