Tag: protection

Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.

Following the 1998 major hail storm in Sydney (during which our car was extensively damaged), my wife and I were in Narooma one weekend. We heard that a severe storm was approaching the South Coast, and that it may contain hail. Having found that there was no undercover parking available in Narooma on a Saturday afternoon, I tried to find cardboard boxes to protect our car. Luckily it only rained, but it then became obvious to me that a portable shelter would have been ideal. Thus in 2003, Steve Anderson and I started on our project.