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goCatch brings the ratings game to cabbies (and smiles to passengers?)

It’s not for nothing that goCatch last month won the $50,000 top prize at Tech23, a program sponsored in part by the New South Wales government and run by Slattery IT Consulting. Its iPhone app – which allows passengers to directly find and hire cabs in their vicinity – has been disruptive of the market. The app, launched in June, enables a cabbie to become a free agent, posing an evident threat to cabbie networks. The Taxi Council of Queensland has hit back, saying goCatch passengers could be compromising on their safety, and perhaps service as well, by hiring cabbies directly.

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Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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