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How to have your own signature move: personal branding 101 [VIDEO]

Take it from Sam Rockwell, it pays to have something that is your signature move. Who's Sam Rockwell? You may remember him as the 'geek-turned-evil-vengeful-dude'...

Flee 9 to 5 and the framework of the book’s success [PODCAST]

PreneurCast is a marketing podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Personal branding 101: A lesson from the best regional ad from the Super Bowl

I'm sure you've seen some great regional ads when you've been out and about. But, this one, it's something special. It's certainly not amateur. In fact,...

Want to stand out from a crowd, master professional branding in five simple steps...

When: Wednesday 15 May 2013, 12-noon Where: At your laptop, Mac or PC! Cost: Complimentary* REGISTER HERE What are you doing to define your personal and professional differences?...

How to become a Key Person of Influence [ACADEMY]

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It’s not about who you know. It’s about who knows you! [5 Steps to...

The concept of personal branding has been discussed widely across the net. Yet many people still think that it's confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!

David Koch on personal branding, Julia Gillard and the National Small Business Summit

We all know David Koch as the affable, and sometimes goofy, host of Sunrise. As such, it's often easy to forget that the Channel Seven star and household name initially made his mark in the media world as a finance journalist, turned magazine publisher. Few people also appreciate the marketing thought that goes into a television program like Sunrise and the creation of a personal brand like 'Kochie'.

Four essential X-Factor elements for success

An influential personal brand is a heady and unpredictable mix. If it were a recipe, I’m convinced it would be one of those fiercely guarded family secrets dating back hundreds of years. For this reason, while many have tried, few succeed in capturing in writing the essential X-Factor elements for success. It’s a big ask, but I hope to change all of that for you, right here, right now.

Personal branding: Are you the real deal?

It's becoming impossible to get through the day without hearing some expert or other holding forth about personal branding. But could we be at risk of taking ourselves too seriously?

Capital raising complexity and why I haven’t blogged

I’m in the middle of raising another round of capital and it occurs to me that one of the costs of professional investment, especially with VCs or Private Equity firms, is complexity. Not many people talk about this.

Kyle Sandilands – King of Publicity or complete clown?

In 2007, I was asked to play devil's advocate during the final judging round of the Queensland leg of Business Icon and grill a number of young entrepreneurs about their recently devised plans to launch a fictional product (created for the competition).

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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Instagram for Business… in 12 steps [FREE INFOGRAPHIC]

This FREE INFOGRAPHIC will teach you how to effectively work through these restrictions to maximize the benefits of your business usage of Instagram.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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