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Why we think this app from the Melbourne Symphony hits a high note

The Melbourne Symphony Orchestra has released an iPhone app aimed at classical music's most under-served demographic: kids. The app includes profiles of each of the instrument sections and Q&A's with some of its members. While the app makes for a solid educational tool, we also find it to be effective publicity for the often under-appreciated arts. What good is a symphony without an audience? And as those audiences grow ever older, who will replace them?
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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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