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BDO’s new CEO Pat Donato talks about differentiation and growth in the bean-counting business

It must be hard differentiating a large accounting and advisory company like BDO from its competitors. How can a firm of bean counters distinguish its brand from the rest of the bushel? In this interview with Anthill's James Tuckerman, BDO's recently appointed CEO for New South Wales and Victoria Pat Donato talks about his plans for growth and how he intends to position BDO in the Australian advisory landscape.

BDO's new CEO Pat Donato talks about differentiation and growth in the bean-counting business

It must be hard differentiating a large accounting and advisory company like BDO from its competitors. How can a firm of bean counters distinguish its brand from the rest of the bushel? In this interview with Anthill's James Tuckerman, BDO's recently appointed CEO for New South Wales and Victoria Pat Donato talks about his plans for growth and how he intends to position BDO in the Australian advisory landscape.
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