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Can a Mini Cooper predict the future more accurately than the Mayan prophecy? [VIDEO]

The new Mini Cooper roadster needed to reach a specific target audience, and mess with them. Just a little. So, Mini used a little bit of data, a little bit of internet evil and became psychic.

Are you normal? No, really. Are you normal? [VIDEO]

I once gave some sage advice to a friend. Even if I do say so myself. He was about to embark on, what many people thought to be, a crazy adventure. He had sold everything he owned and was moving to China, for no other reason than he wanted to. He asked me if this was normal.

Not so ‘Mini’ when it comes to advertising…

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

Not so 'Mini' when it comes to advertising…

For a small car, the Mini packs a big punch: particularly when it comes to its global advertising campaigns.

MINI Cooper’s mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

MINI Cooper's mainstreet marketing campaign thinks INSIDE the box

The team behind this recent Mini Cooper campaign have taken outdoor advertising to a whole new level: They've taken it down a notch. In what could possibly be described as 3D, ground-level advertising (we're open to suggestions), Dutch agency Ubachswisbrun/JWT created this 'visual piece' to demonstrate the compact nature of the MINI. We're always impressed by memorable marketing.

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Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE