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Why does this bit of Coke advertising have the potential to change the world?...

We've discussed Coke's advertising many times on Anthill. This ad comes from Leo Burnett in Columbia. And, it's more than an ad. I'll say straight up...

The real Mad Men, apple cider and $100,000, all in one place!

Leo Burnett: it's a name that has carried resonance in the advertising world for nearly 80 years. To have Leo Burnett as your agency of...

Is political advertising good for democracy?

Last night on The Gruen Transfer, Russel Howcroft made the bold claim that: Political advertising pays for journalism. Within a heartbeat, co-panellist Todd Sampson voiced his disagreement, vehemently making the argument that treating politicians like a brand can only undermine democracy. What do you think?
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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.



New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...