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Opportunity knocks as “Hoarse Whisperer” rasps

Chemist chain, Chemmart, have seized a cheeky opportunity, launching an online advertising campaign to promote throat lozenges in the wake of the “Hoarse Whisperer” internet sensation. Jim Jacques, formerly known as the voice of harness racing in South Australia, earned the moniker of “The Hoarse Whisperer” after losing his voice while calling an event at Globe Derby Park earlier this week. Here's the video.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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