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Aussie start-up announces solution for disgruntled daily deals customers [just don’t you dare call...
Rocking your cranky britches because you can never get your mitts on the coveted deal du jour? You’re not alone. Way back in September, The Age reported that, to date this year, Consumer Affairs Victoria had received 160 complaints about group buying sites – a significant increase on the 22 similar complaints received the previous year. Well, Unbooked founders Sarah Taylor and Jeff Dusting believe both vendors and customers are primed for a slicker fix in the supply VS demand quandary.
The founders were searching for the points of greatest inflexion to help move us to a sustainable economy. We realised that to be successful in this goal, we needed to engage consumers, and work to create a new market from the bottom up. Realising that government and corporate action on climate change was in regulation and artificial institutional markets we saw the need for a retail carbon market that everyday consumers could participate in on a daily basis, and trust enough to want to.