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Even Disneyland cannot withstand the power of the dark side of The Force

Lord Vader, it is our grave duty to inform you that the revamped Star Tours attraction at California's Disneyland opened the first weekend in June. The 24-year-old ride is now a iridescent Death Star of 3D technology, high-def video and cutting-edge animatronics. Oh, and waits of two-hours-plus for those who don't wield the dark side of The Force. Poor, puny wastrels.

We think this Volkswagen commercial is Forcing it a bit. What say you? [VIDEO]

We find it amusing that uberbaddie Darth Vader would be chosen by Volkswagen to serve as the hero in this commercial for the 2012 Passat. Not only that, but they slap the cape and helmet on a kid who's, what? Five? Six? What say you? Inspired commercial creativity or the lowest form of pandering?

Speak truth to power (if you can get a word in)

We've all had to deliver difficult news to a colleague or client. Just be thankful that the recipient wasn't Darth Vader. Particularly the prankster Darth as seen in this mashup.

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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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