In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In this presentation from TEDx Puget Sound, Sinek shows why it pays to be cynical.
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Lesley-Ann
January 15th, 2010 at 4:46 pm
Love the bit about ‘biology’ – I’ve been doing a fair amount of reading on ‘the brain’ and how it works of late and I can totally see where Simon is coming from with this. Seems a well thought out theory with nods to some well known masters along the way.
I recently finished a fabulous book ‘Your Brain at Work – Strategies for overcoming distraction, regaining focus and working smarter all day long’ by David Rock. Since then I’ve been wandering around spouting words like prefrontal cortex and limbic system like I actually know what I’m talking about
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