In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In this presentation from TEDx Puget Sound, Sinek shows why it pays to be cynical.
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3 Comments
Lesley-Ann
January 15th, 2010 at 4:46 pm
Love the bit about ‘biology’ – I’ve been doing a fair amount of reading on ‘the brain’ and how it works of late and I can totally see where Simon is coming from with this. Seems a well thought out theory with nods to some well known masters along the way.
I recently finished a fabulous book ‘Your Brain at Work – Strategies for overcoming distraction, regaining focus and working smarter all day long’ by David Rock. Since then I’ve been wandering around spouting words like prefrontal cortex and limbic system like I actually know what I’m talking about
[Reply]
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January 17th, 2010 at 3:10 pm
[...] tip to Anthill Online for bringing this awesome video to my [...]
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January 24th, 2010 at 10:53 am
[...] short presentation, which I was pointed to in the iLab Incubator Group within LinkedIn (posted on Australian Antill), provides the message we have been hearing, but in another way, and it’s well worth tuning in [...]