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What are you doing to master online marketing in 2012?

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Steve Sherlock

author

Steve Sherlock is co-founder of Oodles.com, one of Australia’s leading online car rental aggregators.

Latest Posts

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March 22, 2010 | Blogs

Diary of an entrepreneur raising capital: Hasta la vista, baby!

With his capital raising process fast approaching its climax, Steve Sherlock offers up what he think he did right and wrong over the past three-months of capital seeking (and writing about it in this series).

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February 24, 2010 | Articles

Diary of an Entrepreneur Raising Capital: Naked Bungie Jumping

“If ever my optimism or motivation wains slightly, I try to picture it all working out in the end, just as planned. And if that doesn’t work, I just imagine how lucky I am not to have to get up each morning and do something really challenging, such as naked bungie jumping. Suddenly, seeking capital, staying motivated, etc., seems relatively simple, not to mention a lot less embarrassing.”

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February 16, 2010 | Blogs

Diary of an entrepreneur raising capital: Money for nothing

I can never figure out if that Dire Straits song goes “money for nothing and your chicks for free” or “money for nothing and your cheques for free”.

Let’s stick with cheques for this post, because everyone knows you don’t get chicks for free unless you play the guitar on the MTV. Plus, getting cheques for free is in context with what I want to talk about.

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February 2, 2010 | Blogs

Diary of an entrepreneur raising capital: The ‘Claytons’ Stock Market

When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth – Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto.

But it turned out there was one I wasn’t aware of…

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January 19, 2010 | Blogs

Diary of an entrepreneur raising capital: Once bitten, twice shy

I realise the aim of this column is to be as open and honest as possible about my experiences raising capital, but at this point I’m eager not to do anything that might jeopardise our chances of success.

If you think I’m being a little too prudent then let me tell you a painful story about how I learnt not to count chickens, the hard way…

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December 8, 2009 | Blogs

Diary of an entrepreneur raising capital: Life’s a pitch

Week 6: For me, whether it’s speed dating or a business proposition, a great pitch should help others understand your vision and get them excited about it as quickly as possible. For some reason my spiel has never generated that much enthusiasm in the speed-dating world, but the business environment is different (I hope).

Generally speaking, my pitches usually follow a formula, which explains (in order) the following…

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November 26, 2009 | Articles

Diary of an entrepreneur raising capital: The dark art of valuations

This week I’ve been attempting to work out the value of our company, which means I’ve been taking the business world’s equivalent of a Dark Arts class at Hogwarts.

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November 16, 2009 | Articles

Diary of an entrepreneur raising capital: Enter the Dragon

Oodles.com founder Steve Sherlock has been documenting his efforts to raise a multimillion dollar Series A funding round by the end of January 2010. In the fifth instalment of this series, Sherlock has just returned from a trip to London where he gathered advice from several people who’ve been around the investment block a few times.

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November 4, 2009 | Articles

Diary of an entrepreneur raising capital: I think, therefore IM

My focus this week has been on drawing up the first draft of our Information Memorandum (IM). Unlike the business plan, I haven’t found this particularly easy at all.

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October 26, 2009 | Articles

Diary of an entrepreneur raising capital: Dealing with rejection

Oodles.com founder Steve Sherlock has set himself the goal of raising a multimillion dollar Series A funding round by the end of January 2010. He is documenting his trials and tribulations and seeking feedback from readers on AnthillOnline.com. This is the third post in his series.

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Upcoming Events

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The 5th annual Angel Investor Conference to focus on sustainability of investment

Sustainability of investment is the main focus of the 5th Annual National Angel Investor Conference. The Melbourne Angels are inviting entrepreneurs to come, collaborate, hear about the latest industry trends and learn of smart investment oppourtunities.

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Jan
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Spruce up your video pitch for Innovation Bay’s next Angels Dinner

For those of you who’ve not had the pleasure, Innovation Bay’s Angel Dinners bring together angels and entrepreneurs. To date, the organisation has assisted entrepreneurs raise over $10 million in seed investment as a result of these dinners. (Heard of Spreets? Yup? Innovation Bay kick started the group buying behemoths capital raising endeavours.) If you’re an entrepreneur in the high-tech space and fancy a bit of funding, you may wish to apply.

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