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Lesley-Ann Trow

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Lesley-Ann Trow is a seasoned bootstrapping entrepreneur who loves to share what she learns with other SMEs. Her Consulting talents range from asking ‘why?’ roughly 17 consecutive times to assist clients develop their razor sharp cut-through WOM marketing message to helping SMEs protect their reputation and bank balance as they navigate the online world. Start following Lesley-Ann on Twitter @150dominos and please tell her if she makes a mistake.

How to build your very own entrepreneurial life support system

Since becoming a single lady (cue Beyonce) and not having my partner around to bore the crap out of, I've come to the conclusion that it's a massive ask (so maybe we shouldn't) to expect one person to be both romantic partner and our entrepreneurial life support system, too.

Newsflash: Twitter is just like real life

Rightly or wrongly, we hold sports stars, politicians and other prominent figures to a high standard of behaviour because they enjoy a position of influence and leadership. So, if social media is in fact considered part of the media, then should we hold leaders in the 'social' media to the same high standards of behaviour?

Introducing The Edisonian Method Awards, for trial-and-error entrepreneurs

This proposed new awards ceremony would be about celebrating the journey entrepreneurs take and acknowledging that iterating, growing, learning, changing or modifying the plan according to evidence and experience shouldn't ever be seen as a 'failure' of the original plan... but is in fact 'business as usual’.

I’m no techie, but I want in! Lessons from the National Growth Summit.

If there's a mistake an SME can make online, I've made it in the last five years. My ecommerce site was hacked for reasons that will soon become apparent. My blog disappeared on the very same day and I avoided joining Twitter until last Friday because, “bloody hell -- I already have enough to do!”

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