This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Michelle Brass was convinced of the remedial benefits of the Kunzea ambigua plant after using the pure essential oil on clients in her clinic. Repeated requests for the oil from her clients encouraged Michelle to start investigating the full therapeutic properties of the plant. Michelle experimented with the pure essential oil until she developed the ideal formula that could be safely used by her clients to help relieve everyday physical ailments. The demonstrated effectiveness of the Kunzea oil compelled the Brass family to launch their own commercial range of natural products, and thus Zea Relief was born.
2. WHAT & HOW
The purpose of this innovation is to…
targeting sore joints, and the aches and pains caused by arthritis, by being absorbed through the skin to target areas of inflammation. It is there that the oil triggers the body’s own healing process to relax muscles and ease pain.
It does this by…
embracing the wild-harvested Kunzea oil and the benefits embedded in the plant’s unique organic structure. The compounds in kunzea oil are shown to be extremely effective for both acute and common disorders. Zea Relief not only complements other recommended treatments, but aspires to enable those in discomfort to get on with the rigours of everyday life.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
it is a natural alternative that is very safe to apply to the skin, especially for those who are prone to skin conditions and irritations. Unlike other products available, the active kunzea oil in our products has demonstrated high effectiveness due to its unique organic structure.
Its various benefits to the customer/end-user include…
it gives people who suffer from chronic pain and other ailments the freedom to do more of what they love, whether it be exercising, travelling or completing simple household chores.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
paying high amounts of money to go to the physio regularly or purchasing a product that is full of chemicals. There are also a lot of people who have not found a solution to this problem
Its predecessors/competitors include…
applying the kunzea oil directly, although it is not recommended to apply an essential oil directly to the skin. Otherwise, a range of topical pain relief products on the market that do not contain the benefits of kunzea oil
5. TARGET MARKET
It is made for…
for chronic pain sufferers, athletes and those who generally suffer from joint/muscle pain
It is available for sale through…
our website, www.zearelief.com, and selected health food stores around Australia
Our marketing strategy is to…
highly promote it through Facebook and Instagram – we have a strong strategy in place. We also have a few traditional methods ready to go – including the ‘Boundless Plains to Share’ Agribusiness promotional campaign. We will also be looking at further PR coverage throughout Australia and the globe.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
