This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
This innovation initially came to life 6 years ago as a result of a chance conversation between two brothers Tony and Maurice Gonsalves about the difficulty of preserving wine after the bottle is open. Maurice had tried all the devices then on the market and found them unsatisfactory. Tony, who is a physicist , had a brilliant idea of how it could be achieved and worked with industrial designer Clive Solari to develop it. The development has just been completed. Tony and Clive are co-inventors on the patent filed.
2. WHAT & HOW
The purpose of this innovation is to…
The purpose of this innovation is to preserve wine after the bottle is opened, by preventing contact with oxygen.
It does this by…
It does this by a crystal decanter into which you decant your wine and keep it in an oxygen free environment.
The key to the effectiveness of Wine Squirrel is that its unique sealing mechanism provides an airtight seal, preventing oxygen from coming into contact with and spoiling the wine.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
This innovation improves on what came before because No other consumer wine preserving device on the market has been able to effectively protect the wine from oxygen. The Wine Squirrel can preserve wine for weeks , something no other consumer product can claim.
Its various benefits to the customer / end-user include…
Its various benefits to the customer/end-user include never wasting wine and being able to open a bottle to have one glass, knowing the rest will be beautifully preserved.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past, this problem was solved by inserting devices into the bottle as opposed to decanting the wine into an oxygen free environment. Previous methods were not as effective in preventing contact with oxygen and spoilage of the wine.
It’s predecessors/competitors include…
Its predecessors /competitors include VacuVin vacuum pumps and WineSave argon gas canisters.
5. TARGET MARKET
It is made for…
It is made for all wine drinkers ,as well as wineries and venues serving wine .
It is available for sale through…
It will be available for sale in physical stores like David Jones as well as online stores like Amazon.
Our marketing strategy is to…
Our marketing strategy is to gain maximum exposure from social media advertising , leading to a successful Kickstarter campaign. Then use that as a springboard for further marketing efforts.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
