Home SMART 100 (2013) Protein Bread (NSW) – 2013 Anthill SMART 100

Protein Bread (NSW) – 2013 Anthill SMART 100


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This innovation came to life when…

I was trying to lose weight following the Dukan Diet and really struggled to not have the convenience and feelings of satiety that you get from bread! Toast is such a convenient brekkie, it made me think: what if I could invent a bread that was more of a “Protein Bar” but tasted like bread?


The purpose of this innovation is to…

Give people more energy, maintain blood sugar and lose weight by cutting sugar from their diet, be by choice or medical condition such as diebetes, coeliacs or obesity.

It does this by…

Having superior nutritional content and raw ingredients that keep you full twice as long as regular bread but maintain your blood sugar levels so you don’t get the energy spike/dip from sugar!


This innovation improves on what came before because…

It is gluten-free, wheat-free, yeast-free, has no added sugar, high in omega 3 & 6 fats (good fats), high in fibre (soluable & insoluable), only has 1g of carbs per slice and is full of other healthy seeds.

The benefits to the customer/end-user include…

Protein Bread enables customers to easily follow the diet needed to achieve their health/medical needs/goals. It gives them back the convenience of bread. It tastes awesome. It changes lives.



In the past, this problem was solved by…

Eliminating bread from your diet all together! Or for Coeliacs choosing a tasteless, dry, crumbly, high-in-tapioca starch option!

Its predecessors/competitors include…

There has been no wheat-free, yeast-free, flourless, gluten-free, high-protein bread on the market.


This innovation is made for…

Coeliacs, Diabetics, anyone following the Dukan diet, Body Trim diet, Atkins diet. Anyone cutting sugars from their diet. Anyone that wants a bread that will keep them full right through until lunchtime.


It is available for sale through…

Loaves are for sale through the cafe, the bread mix is available through our online shop. I’ve secured a dry goods manufacturer and bakery to mix, bake and distribute the bread.

Our marketing strategy is to…

Work with gym owners and PT’s on a commission-based system, approach health food shops, large online campaign including “Win a Year’s Supply of Protein Bread”. Sampling. I have a PR/marketing girl that works 25 hours a week to help me do this!


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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.