This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
two brothers were having a celebration one winters night in Brisbane, before Ryan had to travel back to the other side of the world for work. They got a bunch of friends together for the special night and headed out in the highest of spirits! It wasn’t long however until the mood shifted south after the temperature did the same. Seeing the frustration, discomfort and the huge restriction that comes when people are not prepared for the cold, it only took the 1 question of ‘WHY’ wasn’t there something that could easily be rubbed on the skin to stay warm?
The purpose of this innovation is to…
Open up a new choice and a different way of thinking about how we all experience the COLD in our personal day-to-day lives, putting the power and human necessity of warmth right in our hands.
It does this by…
using high quality natural ingredients that Warm, Insulate and Hydrate the skin for up to 4 hours. It is able to better utilise the bodys’ naturally generated heat by forming a thin barrier of the skin so that it can be retained in those time where we most need it, like sitting on a ski chairlift back to the top!
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
There has never been a widely accessible, affordable and highly effective product like Coldscreen made available to the global market before.
Its various benefits to the customer/end-user include…
Increased warmth, increased time outdoors for recreation time or training, Increased focus, gives motivation to get out there on colder days, less restriction from so many bulky layers, never get caught unprepared.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
People putting on and having to carry with them multiple layers of clothing. (does not alleviate all layers but a significant difference). Many either just ‘deal’ with the feeling of being cold or determines what they can and cannot do. To battle with there dry cracked skin, people use expensive moisturisers and balms for treatment.
Its predecessors/competitors include…
a close competitor called Warm Skin except they do not offer one of the main features of Coldscreen being the induced warmth sensation.
Others in vertical markets include chemical or electric warmers.
5. TARGET MARKET
It is made for…
the outdoor sports and recreation market initially with a market size of around $6.9B ($2.2B in Cold weather gear) which will provide valuable consumer feedback about product features and their experiences. This will then lead to any product refinement needed to enter into the industrial and government workplace sector with a focus on those jobs that require workers to be out in lower temperatures. The market size for this if government agencies such as the military is estimated at being upward of $5B
It is available for sale through…
our online e-commerce store and through both big box and specialty retail outlets.
Our marketing strategy is to…
go with what our early testing and data has shown to be the most effective which is sampling programs. By getting people to try a small amount and feel the effects instantaneously speaks for itself. We will be focusing heavily on product education and brand awareness as well through influencers using the product and online campaigns.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
