Search online for any product/service and you will find a plethora of small businesses offering it for sale, either through their own virtual shop-fronts or other avenues such as eBay. These operators have flourished thanks to the low-cost of the internet as a sales channel. On the surface, many of them seem to follow the…
Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for a product or service isn’t easy. Often clients expect that they will get masses of media coverage, including TV, for their great product or service. In order to get attention from…
At some point, many small businesses feel stuck – stuck behind a larger competitor with resources that far outstrips their own. All is not lost though because, according to Fiona Mackenzie, these businesses are prime candidates to turn to the Internet which offers a level playing field and where a small one-man band can be bigger than Goliath. Start with thinking small, she tells Anthill.
On Wednesday, Anthill held its first ever webinar, with the help of Roger Courville and Citrix GoToMeeting. At its conclusion, I invited participants to share any ‘take-homes’, as a way to reinforce lessons and share their knowledge. To get the ball-rolling, here are three of my own.
Often start-up companies waste valuable resources based on suck-it-and-see methodology. The cost of learning from mistakes can be significant – something a lean start-up wants to avoid. Entrepreneurs often have lofty visions of what they want for their business. With the lean start-up concept they don’t have to give up that vision, they just use a better process to get there before the cash runs out.
Cashflow, balance sheets, suppliers, pricing, budgets, accountants, cloud accounting, GST, as well as debits and credits; they are a complex string of systems and it’s important to cut a clear path through the jungle.
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