Talking Business is a podcast review of the Australian economy, presented by seasoned business journalists Leon Gettler and Garry Barker, produced in association with the RMIT College of Business. It features interviews with prominent business leaders and expert analysis from RMIT academics.

Interview: Branding expert Michel Hogan

Qantas has stuffed up its once iconic brand by commoditising itself out of business, according to Brandology’s Michel Hogan.

In this Talking Business interview, Hogan pulls no punches in her blunt assessment of the airline’s “race to the bottom” and its loss of consumer confidence.

Can the Flying Kangaroo sell itself once again as Australia’s premium airline? Have a listen to the podcast to hear Hogan pinpoint Qantas’s brand weaknesses and the lessons the company should have learned from Apple.

Press play to listen.

[podcast]http://itunesu.its.rmit.edu.au/sites/default/files/itunesmedia/tlkbus82a.mp3[/podcast]

Talking Business Podcasts on iTunes

Garry Barker and Leon Gettler both have established careers with The Age newspaper, where Garry Barker is its Technology Editor, and Leon Gettler is a Senior Business Journalist. Gettler also works freelance on a number of other publications.

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