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UI and UX? Entrepreneurs, get acquainted with these two TLAs*

Ever wondered you’re drawn to certain products, but simply overlook others that have similar features, functions and price? It’s really all down to the user...

The iPhone is a remix and, that doesn’t make it any less remarkable [VIDEO]

When Steve Jobs stepped on stage on January 9th, 2007 he knew he was going to be changing the way the world worked. Right...

Designing apps is about to get a whole lot easier

AppSeed went to Kickstarter looking for $30,000 in funding. It raised $44,000. So, we're not talking about the millions that Pebble or other hardware devices...

What the heck is UX design? And, do you need it? [VIDEO]

First up, I can tell you that it's got nothing to do with X-Men. It is, however, a term you may be hearing more...

Organised complexity. It may sound like how you arrange your sock drawer, but it’s...

So, you already know that everything is connected to everything else, right? Now, be prepared to look at just how complex all of these connections are. Principal UX Lead at the search engine Bing, Manuel Lima, shows us how the tree of knowledge really no longer applies. This is why creating a site map for your website is really tricky.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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