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Marketing lesson: iPhone is for women, Android is for men

e-channel ran two sets of tests on users of the two different phones. In one, it delivered group buying deals offering discounts at grocery stores, restaurants and, health and beauty stores; in the other, it beamed information on the male-centric Australian Football League (AFL).

iPhone loses ground to Android, Symbian and BlackBerry. Will this cause an ‘almighty stink’...

In a development that's unlikely to be nearly as amusing as a toilet flush simulator, iPhone is losing ground to its competitors, likely to heighten rivalry between hardware and app developers alike. We've already seen how an almighty stink can arise over iPhone app developers. Take the case of Pull My Finger versus iFart.

iPhone loses ground to Android, Symbian and BlackBerry. Will this cause an 'almighty stink'...

In a development that's unlikely to be nearly as amusing as a toilet flush simulator, iPhone is losing ground to its competitors, likely to heighten rivalry between hardware and app developers alike. We've already seen how an almighty stink can arise over iPhone app developers. Take the case of Pull My Finger versus iFart.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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