Tag: roi

Expecting a different result from the same tired strategies should be the last thing you bring into a new decade, so start to implement some new KPIs today.

The number of businesses with a social media presence has leapt this year in every category, up from 31 per cent to 48 per cent for small and medium businesses (SMBs) and from 56 per cent to 79 per cent for large businesses, according to the 2016 Social Media Report.

You have probably heard of the old saying “a picture tells 1000 words”. This is very true. So, if a picture can tell 1,000 words then...

In his previous article, Roger La Salle challenged innovation practitioners to examine the rate of return on their innovation investment. Here, he explains how to set a time scale to obtain this return: "If you can have an early win with innovation then you can be sure more budget will be forthcoming and still greater achievements can be obtained." To find the low-hanging fruit (and the lowest risk) for your startup, the best place to begin is with Process Innovation.

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

To succeed, innovation needs to be more than a nebulous desire to foster creativity in an organisation. It needs to be a concrete business process driven from the top. Roger La Salle explains.

In his first post, The cheque is in the mail, I'll respect you in the morning and your email system will generate a 125% ROI in ten months, Mr 1% Spend explored the idea that Return on Investment (ROI) is a concept manipulated by marketers in order to produce unmissable investment propositions. Here he expands on this topic with an example of this technique and how it will leave you, the customer, completely dissatisfied.

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.

ROI is a bunch of numbers invented by the marketing guys and then given substance by creating a scenario to support the desired end result. Most of us know this as spin or, more bluntly, bullshit.