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Bunchball takes the tools of digital gamers and applies them to marketing campaigns [PODCAST]

Gamification is a new buzzword that describes the use of digital games' engagement tools -- badges, levels, power-ups and the like -- to drive a marketing program or to motivate employees or students. In an podcast interview with Anthill Editor-in-Chief James Tuckerman, Rajat Paharia talks about how gamification works and how Bunchball is applying it for some big-time clients.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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Learn how to devise winning business ideas in four steps with...

It’s often said that everyone will have at least one big business idea in his or her lifetime. But how do you know if your next big idea is genuinely great or a genuine waste of time? This cheat sheet will help you formulate ideas, identify opportunities, evaluate their strengths and take your first big step forward. Learn how to get focus and clarity. Plus, score a bonus tip that will help you more than you might think!

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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