Tag: rajat paharia
Bunchball takes the tools of digital gamers and applies them to marketing campaigns [PODCAST]
Gamification is a new buzzword that describes the use of digital games' engagement tools -- badges, levels, power-ups and the like -- to drive a marketing program or to motivate employees or students. In an podcast interview with Anthill Editor-in-Chief James Tuckerman, Rajat Paharia talks about how gamification works and how Bunchball is applying it for some big-time clients.
