Does your business need a new financial year makeover?
Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
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How to prove your credibility
To have any hope in business, you need to be seen as credible – by your investors, colleagues, competitors and, most importantly, by existing and potential customers. Here are some tips to prove your business bona fides.
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Are new technologies tearing your business model apart?
Do you feel like you and your business model are being pulled from all directions? Twitter, Flickr, YouTube, iPhones, Google Wave, Opera Unite, the list of new platforms and rapidly spreading technologies just keeps growing. Your customers, staff and competitors are all using these tools. What about you?
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Creating a memorable customer experience
Attracting and retaining customers is all about the total experience of dealing with your business. That’s why it is important to stimulate all five of your customers’ senses every time they come into contact with your business.
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6 email marketing mistakes and how to avoid them
While everybody seems to be talking about internet marketing, web 2.0/3.0, social media, Twitter, etc., many people seem to have forgotten about one of our staple marketing opportunities online – email marketing. Email marketing can be very cost-effective and productive when handled correctly. In fact, the majority of marketing executives say email, search marketing, and…
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Sustainability in business is not a side project
With increasing pressure from external regulatory bodies and savvy consumers looking to make smarter and more responsible purchasing decisions, it is more important now than ever to operate sustainably. But it isn’t a matter of simply planting trees or installing energy-saving light bulbs. It is imperative that companies take responsibility for their operations and, ultimately,…
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Writing a Press Release 101
Once you have reached the decision that you have something newsworthy to publish or broadcast, unless you have determined to leave the writing part to the experts, you will need to start putting pen to paper or fingers to the keys. Writing a strong, hard-hitting news, press or media release takes skill. Its primary purpose…
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What Makes News?
News is all around us, every minute of the day. In our daily newspapers, on television and radio, and increasingly on the internet, we are literally bombarded with news items on every conceivable subject. So what the makes the news and why? And, what are the chances of your press release being published and/or broadcast?…
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Why Publish a Press Release?
The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be interested in. In essence, press releases are disseminated every day on all sorts of topics. Below is a list of some of the more common reasons to publish a press release….
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How to grow a business in tough economic times
During World War II when times were tough and money was tight, most businesses around the world were forced to make immediate cost-cuts. The first thing to go was their marketing budget. However, surveys conducted a few years later found that those businesses that had continued to advertise during the war became the market leaders….
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Pitch power
An entertaining experience will become a good story, just as surely as a colourful moment will evolve into a compelling anecdote. Successful people understand the power of words to seize attention and convey their messages. They realise that emotions sway reason whenever a complex decision is at hand. We spoke with three entrepreneurs who understand…
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Marketing on a shoestring budget
You don’t need a huge budget to run a successful marketing campaign. In my experience, you just need a little creativity and an understanding of how to get the most out of your marketing investment. I recently became involved with a not-for-profit organisation that is developing a marketing strategy to raise awareness of its…
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Delivering Dynasties
Blood is thicker than water, but the livelihood of any family business depends on far more than DNA. It’s not always easy to protect and build the family jewels while avoiding a family feud. We ask the custodians of three iconic Australian family empires how it’s done. Glenn Cooper AM Executive Chairman and Marketing Director,…
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Online strategy: Who else wants to attract 38,000 visitors to their site in four days?
It is true that the best way to get someone to do anything is to make them want to do it. The quickest way to do this is to find out what they want, and then make it clearly available to them. Be sure to discard any illusions you may hold about your target market…
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Marketing: Storytelling
Once upon a time, far, far away… Everyone loves a good story. Perhaps it starts back in childhood, with fairy-tales told over and over again by loving parents just before bedtime. Or maybe it’s the influence of the media broadcasting emotional stories of the day’s events while we’re eating our dinner. One thing is for…
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For miracle sales, get a halo
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don’t have to read the logo to know that it’s another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?
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Ninja marketing
FIGHT LIKE A NINJA, PLEASE LIKE A GEISHA THE NINE CODES OF NINJA MARKETING Marketing is both a science and an art. It is also like war – war with your competitors for the minds and hearts of your customers. Gene Stark draws some lessons from the nimble ninja. Originating 800 years ago in the…
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Marketing: The media interview
Don’t be caught unprepared if a journalist calls your office requesting an interview. Preparation is the difference between good publicity and bad publicity. Here are some simple things you can do to maximise the outcomes of a media interview.
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Book reviews
Book Reviews
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Follow the music
If you are at all interested in how technology and the internet are shaping media and culture, then pay a visit to aftertv.com, a website hosting a series of podcast interviews by digital media critic, Andrew Keen.
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