Everyone understands how important conversion rates are, right? Clearly not, or businesses would be doing more to increase theirs on a weekly basis instead of running around like headless chooks promoting to every Tom, Dick and Harry they come across.
Small businesses that haven’t dived into the vast sea of the World Wide Web have been tossed a life preserver, courtesy of the Australian government. A project called Winning Business Online provides an extensive — and free — online classroom that lays out the framework and possibilities of e-business.
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
Frustrated Australian consumers are voting with their mice, with huge numbers choosing to spend their hard-earned cash on overseas retail websites that give them a far more enjoyable shopping experience. Last year, 43 percent of Australia’s total online spend went overseas. No wonder brands based in the UK and US dominate the top 10 retail sites visited by Australian shoppers.
Online star rating systems are a great idea in principle, but unfortunately, they don’t work. And no, not because of all the know-nothing trolls out there who saturate these ratings channels with their narcissistic critiques. The problem is that, when it comes to rating products online, the crowd is too nice.
Search online for any product/service and you will find a plethora of small businesses offering it for sale, either through their own virtual shop-fronts or other avenues such as eBay. These operators have flourished thanks to the low-cost of the internet as a sales channel. On the surface, many of them seem to follow the…
When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate amount of time putting out spot fires, resolving unforeseen dilemmas and chasing forever imminent deadlines that it’s sometimes hard to remember the reasons we went into business in the first…
When you run your own business, some days are sooooo much better than others. Most of us business owners seem to spend such an inordinate amount of time putting out spot fires, resolving unforeseen dilemmas and chasing forever imminent deadlines that it’s sometimes hard to remember the reasons we went into business in the first…
It is true that the best way to get someone to do anything is to make them want to do it. The quickest way to do this is to find out what they want, and then make it clearly available to them. Be sure to discard any illusions you may hold about your target market…
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