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Mobile pitfalls: why businesses need to go back to basics for successful mobile strategy
I would argue that a successful mobile strategy presents one of the biggest profit opportunities for Australian businesses, and it doesn’t take nearly the level of investment and resources as being on the cutting edge of tomorrow’s tech.
Here are 4 mobile marketing tips that every Australian entrepreneur should know today
The question is not whether your business should be doing mobile marketing; it’s more about where you should start. Here are top four ideas to help get your business mobile-ready
This Aussie company with big global ambitions has acquired a hot UK start-up
Australian mobile marketing and payments m-commerce company Mobile Embrace has acquired Marketing Punch, a UK pioneer in performance marketing
This tech company that is backed by Shark Tank’s Steve Baxter is listing on...
OtherLevels, an Aussie-founded mobile marketing tech firm recently confirmed their listing on the ASX and released their prospectus to investors. OtherLevels was launched in Brisbane...
2 ways small business owners can afford beacon marketing
Beacon marketing has been on my mind lately. And as I was researching the subject, one of the questions I came to ask myself...
These start-ups pitched their way into partnerships with Mondelēz brands for Mobile Futures [VIDEO]
A few weeks back, Mondelēz International put out the call for start-ups to apply for its breakthrough mobile marketing initiative, Mobile Futures. They have now...
ZMOT or, how to make friends and influence consumers
ZMOT - whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.
The six factors that dictate marketing channel preference
Consumers are spoiled for choice when it comes to long distance communication, but it wasn’t always the case. Just a little over two decades ago you had two whole options: mail and telephone.
10 Mobile Marketing Predictions for 2011 [“Launching a mobile site will offer a greater...
Most retailers are going to be better off focusing on a mobile website first instead of a Smartphone application. A mobile website is well-suited for mobile shopping, is typically less expensive to develop, and can reach more end users with one site than multiple applications. Gartner estimates that over 85% of handsets shipped globally in 2011 will include a mobile browser. With mobile web traffic having grown 500% in the last two years, having a mobile site is now a necessity.
Three ways retailers should use mobile to attract customers this holiday shopping season
Have your competitors already started singing ‘Tis the Season’ to woo customers? As the battle for shoppers heats up, there’s a better way for retailers to give themselves an added advantage: attracting new customers, generating repeat business, and improving campaign analytics with easy-to-execute mobile marketing programs. Nishma Shah explains three simple methods for targeting mobile users.