Tag: Leela Cosgrove
How two punk rock entrepreneurs (still in pink pants) are changing the world
Punk rock was a feisty, confrontational trend that began in the ‘70s. Individualists who fell under its spell rejoiced in hell-raising antics with train-wreck consequences. But some like Sputnik and Leela Cosgrove moshed their way to success.
SMART 100 Mavens 2010
So, who were these 'intense gatherers of information and impressions'? Who were these people described as among 'the first to pick up on new or nascent trends and share them'? Introducing our maven judges for 2010.
Hey Baby-Boomers… We are sick of your ‘booming’. (Why young entrepreneur programs are NOT...
As a Master of Throwing Rocks, I understand why boomers might want to attack young entrepreneurship programs. But if these loud-mouths can forget about unfair for a moment (yes, it’s not nice losing your place as the centre of attention), they might learn why programs of this type are so important.
Hey Baby-Boomers… We are sick of your 'booming'. (Why young entrepreneur programs are NOT...
As a Master of Throwing Rocks, I understand why boomers might want to attack young entrepreneurship programs. But if these loud-mouths can forget about unfair for a moment (yes, it’s not nice losing your place as the centre of attention), they might learn why programs of this type are so important.
Get your free ‘Renegade Rockstar’ DVD (‘Productise or Die!’)
Sponsored Message: Are you an over-worked, underpaid business owner? Wouldn't you prefer to be an entrepreneurial Renegade Rockstar? Register for your free 'Productise or Die' DVD.
Get your free 'Renegade Rockstar' DVD ('Productise or Die!')
Sponsored Message: Are you an over-worked, underpaid business owner? Wouldn't you prefer to be an entrepreneurial Renegade Rockstar? Register for your free 'Productise or Die' DVD.
Get your ad banned if you want it to pop (like a polar bear’s...
The 'interwebs' are filled with commercials proudly and boldy described as 'banned'. There is almost no better link bait (he writes shamelessly aware of this very post's title). We all know this intuitively. But now digital technology can not only be used to provide proof. It can be used to create a commercial justification.
Get your ad banned if you want it to pop (like a polar bear's...
The 'interwebs' are filled with commercials proudly and boldy described as 'banned'. There is almost no better link bait (he writes shamelessly aware of this very post's title). We all know this intuitively. But now digital technology can not only be used to provide proof. It can be used to create a commercial justification.
What going home with a hooker taught me about my business
These nuggets of wisdom shared by a brothel worker are more useful than most pieces of business advice you’ll read in a book.
Not all advice is equal
If you wanted to send a rocket to the international space station, would you listen to your cousin John when he said there’s no way that you should use that kind of fuel, because he used it in his car once and the car blew up? So why do people do this every day in their businesses?
Rebuttal: PR is More Than Cocaine and Hookers (Most of the Time)
‘Add value. Be a real human being.’ It sounds simple, and it probably is if you’re a one woman band flogging a set of steak knives. But what if you are an organisation with a small army of people who actually speak to customers each day?
Why PR is a pointless waste of time
I’ve never been a fan of the whole PR thing -- I’ve seen so many people sink time, effort and money into PR and then see no real ROI from it. And don’t even start with that “brand awareness” crap.
Your clients are morons
I was reading someone’s blog the other day and they were talking about determining what information products are best for your clients… and therein I read the offending sentence:
“The best way to find out is to ask them.”
What a load of crap.
Five predictions: the state of publishing in five years
Books have always been a huge part of my life. But only an ostrich would deny that tectonic shifts are reforming the once-staid publishing industry. Here are my predictions for the biggest trends in publishing over the next five years.
Why SEO is just sooooo 2009. Is social media the future of internet search?
I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.
The History of Social Media: As Seen by Geekstorians
People who say social media is a fad have a profound misunderstanding of the internet and the reasons why people love it so, writes Leela Cosgrove.
Flame Wars 101: A Guide to Profiting from your Disagreeable Nature
Are you a misanthrope? Do you enjoy causing arguments for the sake of it?
Do you insist on playing devil's advocate in every single situation, no matter how inappropriate?
Then you might just have a career ahead of you as a blogger.
Obfuscation for idiots: jargon and the end game
The enemy shall be known by the name ...
People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.
I chose entrepreneurship, not motherhood. Am I missing something?
I'm childless by choice -- a decision I cop a lot of flak for. But one line of criticism I cannot abide is that I am somehow a lesser entrepreneur because I'm not a mother too. There's some weird calculus going on here.
5 reasons I hate logos
Okay, maybe that's a tad on the dramatic side. What I hate is this faffing around with logos as an excuse for not doing other, real, important stuff with your business.
