Home Tags Facebook

Tag: facebook

This is how mobile will change the future of retail, in 3 min, 4...

Top-ranked digital marketing agency, Resource Interactive, predicts mobile devices will rewrite the retail rulebook. And fast. Plus, 68% of B2C companies in North America claiming to have acquired customers via Facebook.

The 9 greatest online threats to watch out for in 2011 [IMPORTANT READING]

Some of the most popular gadgets and services from 2010, like Google's Android and Google TV, and Apple's iPhone and Mac OS X platform, are predicted to be major targets for cyberattacks this year. McAfee and its researchers also predict acts of "hacktivism" to be more common, as more groups commit politically motivated cyberattacks like those of Wikileaks.

Food Relief 2.0: Social networks rally around the flood-affected, offering both money and resources

Flood relief has officially gone 2.0. As 75% of Queensland braces itself for a ‘post-war scale’ clean-up in the wake of the recent devastating floods, online communities have rallied together on LinkedIn, Twitter, and Facebook to coordinate both donations and resources.

Australians are hot for social media, except to advance their careers

While Australian dive deeply into social media for their personal lives, they aren't using their online prowess nearly as much to advance their careers, recent research by LinkedIn suggests. Only 3% said they would be comfortable being approached for jobs via Facebook and 1% via Twitter.

OMG! Mobile usage in 2011 is going to be #reallyreallybig [STATS & VIDEO]

Five billion apps downloaded in 2010. A 347% jump in Twitter mobile usage. Mobile Future, a coalition of businesses, non-profits and individuals pushing for advances in wireless technology, wants us to know that mobile is going to be really, really big in 2011.

It’s not about who you know. It’s about who knows you! [5 Steps to...

The concept of personal branding has been discussed widely across the net. Yet many people still think that it's confined to the celebrity set, like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. In other words, it’s not about who you know but who knows you!

Will Microsoft Australia marry Will and Kate?

Microsoft Australia is giving away a $25,000 wedding and honeymoon package. The catch -- the groom has to plan the wedding in five days using a PC packed with Microsoft products. And yes, Microsoft Australia sent an application to the bluebloods in Windsor. No word on whether William has applied.

Is it rude to use Facebook as a lead generation tool?

I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn't have to be that way.

Deal or No Deal: Facebook is about to disrupt the small business sector… again

This is one of the few times that Facebook has created something specifically for the small business sector. It also offers a firm answer to those who still today believe that Facebook is not relevant to their business because they operate in the real world.

Young Australians are ‘culling’ friends, rebelling against ‘multitasking’ and defying the need to be...

Young Australians may not be disowning their mobiles or leaving Facebook in droves, but they are learning how to keep social technology in check, as a report on youth marketing suggests. The study reveals a snapshot of the four million Australians between the ages of 16 and 30 as a tech-savvy, consumerist-minded generation with a mighty purchasing power.

What is Apple’s Ping and could it prompt the death of MySpace?

Poor Myspace. It's been on its last air-guitar-riffing, crowd-surf-groping, drug-fuelled stagger for several years now. Indeed, the only thing that has kept its face from plunging into the vomit-filled toilet bowl of obscurity has been the way musicians have used the platform to self-promote... until now.

How a small fry can dominate Google

At some point, many small businesses feel stuck – stuck behind a larger competitor with resources that far outstrips their own. All is not lost though because, according to Fiona Mackenzie, these businesses are prime candidates to turn to the Internet which offers a level playing field and where a small one-man band can be bigger than Goliath. Start with thinking small, she tells Anthill.

There are smarter ways to beat banner blindness than showing cleavage

This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!

Fitness centres pump up membership with social media

Fitness centres are feeling the burn of social media. That's gymrat-ese for "it's working." According to a trend report by Australian debit service provider Ezypay, gyms are increasingly using established online people connectors such as Facebook and Twitter to bring their members together for lasting relationships with each other and their fitness centre.

A big graphic on the Business Behind Facebook

In the online world, it seems there is not much demand for large graphics of this nature, despite their effectiveness at explaining an often complex message or set of principles. (We know this because we measure traffic with the obsessive zeal of a quantity surveyor on speed.) However, when we received a polite invitation from OnlineSchools.org to post a big graphic on the rise of Facebook, we couldn't resist.

Should employers dictate how much time we spend on social media at work?

123educateme has found that if an employee spends more than an hour a workday on non-work tasks, it could cost their employer more than $6,200 a year. If that figure is expanded to account for the population of Australia, the amount of lost productivity could amount to a staggering $5 billion.

Wave Goodbye to Google Wave

Google Wave began saying its goodbyes a few days ago when development of the communication/collaboration facility software was suspended by the company. The website will be maintained until at least the end of the year.

Let’s be blunt: It’s a website for truthseekers

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

Let's be blunt: It's a website for truthseekers

Niles Toh thinks people need honest assessments -- unvarnished opinions from folks outside their trusted friends, from voices beyond your inner circle. That's why he cobbled together a website that aspires to give people what they need rather than what they want to hear.

How to make online customers stick around

While enticing new customers has become second nature to Australia's online retailers, they don't do nearly enough to retain the ones they already have, according to new research.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE