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Sport’s digital future: cloud technology, social media, and other breakthroughs on the horizon

Advances in technology – including cloud computing, Software as a Service and the next generation of CRMs – are all changing the landscape for sporting organisations. However, the primary influence on sport’s digital future is not – strictly speaking – technology-based. Social media, and the ways organisations and their stakeholders are using it, are redefining what it means to interact with a community. So, how is the digital landscape changing and what future does it hold for Australian sport?
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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