Grammy Awards reveal the power of branding. So who were the winners and losers?
There is no greater exercise in commercial branding than the Grammy Awards. So which brands were the winners and losers at this year’s Grammys?
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Netbooks: Money-savers or time-wasters?
Last month’s launch of Apple’s iPad tablet computer has prompted many people to wonder where netbooks stand in the scheme of modern computing. Joel Montgomery provides a useful snapshot of the pros and cons of buying and owning a netbook.
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How to get the best out of salespeople
Imagine how well your sales team could do if you knew what they were capable of. Stephanie Christopher, National Director of psychometrics consulting firm SHL, looks at how organisations can get the best out of their sales teams in an uncertain market.
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To give up or go on: Is it time to call it quits?
Eight years ago I found myself on the floor in tears. My father had just passed away, my business was failing and my love life sucked. I was at a cross roads in my life and didn’t know which way to turn. As it turned out, there was only one real option.
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The 10 best strategic business slides of all time: #7 — Positioning
In the seventh post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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Create a marketing campaign in 60 seconds
The complex and expensive world of professional marketing is an outsourced expertise that is mostly out of bounds to startups and SMEs. While many resources are available to the small business owner, it can also often come down to having the time to research and follow up on new ideas. This is where a novel product from Australian-based marketing company ChildsPlay Marketing can come in handy.
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A goal-setting technique that works
How many of us have set goals or made New Year’s resolutions only to find ourselves quickly going back to old habits, reneging on our promises to ourselves or just plain giving up? I know I have! Until I came up with this process that really worked for me.
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Anty-Climax | Articles | Funding & Finance | Marketing & Media | News Desk | Startup & Entrepreneurship
LinkedIn helps Irish startup raise over $250,000 in 8 days
Limerick-based software startup Goshido recently completed its first round of private fundraising in only eight days. What is more impressive is that it accomplished this feat solely via the social media networking site LinkedIn.
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Articles | Blogs | Funding & Finance | Marketing & Media | Startup & Entrepreneurship | Tech & Innovation
How to supercharge employees: Just ask them to buy the company, like Bam Creative did
Late last year, Miles Burke, the founder of Perth-based Bam Creative, engineered a coup d’état within his own business. He invited all the company’s employees to become shareholders. Bam started the new year with everyone buzzing around the office, genuinely working for the collective good rather than selfish individual ends. Here’s Burke’s account of how (and why) it happened.
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Six things you should know before meeting with a US venture capitalist
There are many reasons to seek funding in the US, and not all of them involve preparation for entry into the American market. Solar-Gem CEO Khimji Vaghjiani, winner of last month’s Australian Innovation Shoot Out in California, presents a checklist all international entrepreneurs should consider before sitting down with US venture capitalists.
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Free ASX know-how forum to help small caps grow with IPO
The Australian Securities Exchange (ASX) announced today that it will be staging a free IPO workshop, on 16 February, for small cap companies (companies with a market capitalisation of between $300 million and $2 billion) interested in growing their business through public listing.
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NSW launches scheme to help SMEs with funding and research access
Of note to NSW SMEs and public sector research organisations (PSRO) is the launch last week of the NSW government’s TechVouchers scheme, a pilot program to encourage collaboration between SMEs and PSROs based in NSW. The program will be jointly implemented through Industry and Investment NSW (I&INSW) and InnovationXchange Limited. The scheme will include initiatives…
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Q&A: Renai LeMay on going solo and launching a news service
Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.
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Q&A: Renai LeMay on going solo and launching a news service
Some weeks ago, Sydney-based tech reporter Renai LeMay tweeted his plans to leave ZDNet Australia. He then told us, on the day after Australia Day, that he had launched Delimiter, a technology news wire service in direct competition with the AAP. A week on from launch, Matthew da Silva chatted with LeMay about why he did it and how it’s going.
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Articles | Blogs | Featured Slider | Funding & Finance | Marketing & Media | Startup & Entrepreneurship
Diary of an entrepreneur raising capital: The 'Claytons' Stock Market
When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth – Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto.
But it turned out there was one I wasn’t aware of…
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Articles | Blogs | Featured Slider | Funding & Finance | Marketing & Media | Startup & Entrepreneurship
Diary of an entrepreneur raising capital: The ‘Claytons’ Stock Market
When I embarked on my current search for new funding, I thought I was familiar with most of the likely sources: friends (relatives and fools), angels, angels with teeth – Venture Capital (VC), strategic investors (the Holy Grail), an IPO or Lotto.
But it turned out there was one I wasn’t aware of…
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Have you ever sacked a client?
Having just terminated a relationship with a client, David Moore considers the flawed client service model that sees the provider living on eggshells.
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Entrepreneurial success: Why a clear objective can make us narrow minded
I think it is safe to say that most entrepreneurs are pretty motivated people. To risk everything to create something new, you have to have a fairly clear idea of what you want to achieve.
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The 10 best strategic business slides of all time: #6 — Competition
In the sixth post in this series, Nigel Malone shares the contents of another of his favourite business keynote slides, drawn from a cross-section of sources that includes some of the great business, brand and military planners of all time.
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TechCrunch gets hacked. How the hunter became the hunted.
It’s not often that today’s technology media inspires thoughts of William Shakespeare. However, it’s likely that The Bard, had he lived in the 21st Century, would draw great inspiration from the brief and turbulent history of one of the world’s premier tech blogs, TechCrunch, and its founder Michael Arrington.
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