This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
… being part of a nutritional company we realised that there are no nutritional products available for the religious Jewish market. We then set out formulating a product adhering to the strict guidelines of super kosher.
I come across many great trainers or those who are passionate about speaking but don’t know how to be truly successful in the field because they do not have an appreciation of how to effectively market themselves, that is where the core of the program lies showing others how to achieve marketing success in this field.
2. WHAT & HOW
The purpose of this innovation is to…
… give access to nearly 10 million people who without a special permission from their rabbi would not be allowed to drink or take something like this.
It does this by…
…The fact that my product was carefully constructed where I personally spent 8 months scouring the world for super kosher dairy ingredients. Only once I had done that we sat down with a food technologist and formulated this product as well that manner in which its made is watched every step of the way to give the consumer 100% assurance.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…there was nothing before this, this is the first of its kind ever created. This product gives access to millions of people who haven’t had before Nugen.
Its various benefits to the customer/end-user include…
…giving anyone who is lacking in their daily intake of vitamins or minerals a chance to supplement that with Nugen. That could be due to a variety of reasons Oldage, sickness or incorrect diet.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…In the past the only way this problem is solved was, if someone would get special permission from their rabbi, there has never been a product that fits the needs of these people.That past comment doesn’t include the people who are drinking Nugen on the way to work or instead of lunch who would never have got a leniency.
Its predecessors/competitors include…
…Some of the competitors include kellogg ʺboostʺ ʺensureʺ sustagenʺ. But please remember none of these products are at a super kosher level some are mot even kosher.
5. TARGET MARKET
It is made for…
…the religious Jewish community worldwide which is about 7-10 million people however one thing we have realized is that this product is nutritionally comparable and is much superior with regards to taste. So now, we are looking at taking this product to mass market with an audience of over 200 million. We didn’t just want this product in the hands of the sick or elderly, we want anyone lacking in their intake of vitamins and mineral to be drinking a bottle if not two of Nugen every single day.
It is available for sale through…
…Within Australia, its available in all kosher outlets and some chemists plus a chain of about 12 bakeries and a few IGA’S. We are running our own distribution within Australia. And currently in the USA its sold in 1000 outlets.
Our marketing strategy is to…
…We know that once people try our product they will be hooked. We also guarantee that our product is 100% good for you and in some cases a necessity.We want to use the internet and social media as a way of marketing this product, plus within the Jewish communities world wide, making people aware that Nugen is available.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
