This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
I combined my 20 years in sales with the past three years in the charity sector to create Altruistic Sales.
2. WHAT & HOW
The purpose of this innovation is to…
…help people develop meaningful connections in business by repurposing existing marketing dollars and turning business meetings into funds for charities. We have built the world’s first B2B platform even in the back of Uber Blacks.
It does this by…
…connecting executives and decision makers with innovative companies, by connecting sales and marketing teams to the decision makers to tell their story. Each meeting produces a positive social impact by generating funds for the executive’s charity of choice – so far we have connected CIO CEO CFO CTO etc.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…we create a positive impact on the charities by giving them a sustainable form of fundraising. We also create a legacy for the executives by turning an hour of their time into a positive social impact. We aim to get better results for our clients by connecting them to decision makers to tell their story
Essentially it’s a win-win-win.
Its various benefits to the customer/end-user include…
…better ROI, Lower cost of Sale, Shorter Path to Revenue.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
This is the worlds first – no one else is doing it!
Its predecessors/competitors include…
…outdated B2B lead generation methods.
5. TARGET MARKET
It is made for…
…any company wanting to connect with the C Suite.
It is available for sale through…
Our marketing strategy is to…
…get funded and dominate!
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.


![Cyclops [SMART 100, 2017] Cyclops](https://anthillonline.com/wp-content/uploads/2017/05/cyclops-238x178.jpg)
![Five essential things to get right if you want to raise capital, with Bryan Vadas [FREE CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/08/vadas-3d-cover-01--300x194.png)
![How to price your product or service in 8 steps with Steve Major [FREE INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2015/07/Screen-Shot-2015-11-26-at-11.40.10-100x75.png)
![How to build a retail empire with James Webber [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/06/james-webber-instagram-memes-01-100x75.jpg)
![Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/07/cover-3d-347h-x-253w--100x75.png)
![Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/08/Capture3-100x75.jpg)
![My hovercraft is full of eels … Eels that got into it when I flew over the water hazzard on the golf course [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/04/BubbasHova-300x350.jpg)
![If you’ve ever posted or viewed a video on YouTube, then this is for you! [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/07/YouTubeComplains-300x350.jpg)
![Success! Apparently, it’s all in the lighting [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/10/goldblum-300x350.jpg)
![Why this snake eating crocodile reminds me of tenacious entrepreneurs [VIDEO]](https://anthillonline.com/wp-content/uploads/2014/03/SnakeEatingCroc-300x350.jpg)
![The Top 5 Most Insanely Dumb Mistakes made by Rookie and Seasoned LinkedIn Users, with David Hobson [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/07/Screen-Shot-2015-11-26-at-14.29.18-300x194.png)
![How Master the Art of Sales Even if it Makes You Feel All Weird and Icky Inside with Phil Anderson [CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/08/PHIL-ANDERSON-COVER-100x75.png)
![The Ultimate Social Media Almanac with James Tuckerman [Cheat Sheet]](https://anthillonline.com/wp-content/uploads/2015/11/Screen-Shot-2015-11-26-at-11.24.55-100x75.png)
![Five essential ingredients for a humming homepage with James Tuckerman [FREE REPORT]](https://anthillonline.com/wp-content/uploads/2015/07/homepage-checklist-1680-01-copy-100x75.png)
![How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]](https://anthillonline.com/wp-content/uploads/2015/07/Screen-Shot-2015-11-26-at-15.52.30-100x75.png)
![New Zealand’s Xero eyes US IPO, further disruption as subscribers increase [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/07/sruuuuujana-212x194.png)
![Ever wonder if your ‘content marketing’ is really just crap? You gotta see this! [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/08/content-100x75.jpg)
![7 Business Lessons From Game of Thrones [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/10/infographic-games-of-thrones-041-100x75.jpg)
![How to build your own Media Empire… In seven steps with Nathan Chan [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/10/Nathan-Chan-Infographic-e1413419529176-100x75.jpg)
![5 Business Lessons From Tinder [INFOGRAPHIC]](https://anthillonline.com/wp-content/uploads/2014/10/Tinder-Elegant-Infographic-100x75.jpg)



