Home Smart 100 2017 Sequencer

Sequencer [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Sequencer was born out of client requests from Burst SMS. Clients needed more complex automation if text messaging, reply processing, activation methods and flexibility. Rather than making our core product offering more complex we created a separate companion product that allowed us to develop and release faster, respond directly to niche client requests and try things out that we might not otherwise try in a production environment. Over the past 24 months, in direct response to client needs, we have now developed the most advanced text message automation system on the market.

2. WHAT & HOW

The purpose of this innovation is to…

…automate text messages in any way possible. Sequence, repeat, respond to replies, change sequences, resend if no reply, send to others based on different events. Just about anything you can do with a message can be automated with Sequencer.

It does this by…

Setting up of a series of messages and events using our highly refined UI, messages are then sent to our queuing system to await delivery. The system then listens for events based on the queue and processes follow up actions.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Current text message systems can only schedule messages for a single time in the future or send a message on a single repeating date. Sequencer is the first out of the box text message automation system of its kind that allows multiple sequenced events, plus pre and post scheduling based on a date/time associated with the contract.,

Its various benefits to the customer/end-user include…

User only need assign a key date to a contact.eg. Send message x days before key date/time then send message y days after key date/time, listen for reply. If no reply send message z after 2 days to number xxxxxxx

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

All text messages allow the scheduling of messages based on a fixed date/time. You can manually schedule all of the messages in your planned automation. The problem with this is that it cannot be done for recipients with different, key date/times and automations are difficult to trigger.

Its predecessors/competitors include…

Automation services such as Infusionsoft, Oracle Eloqua and Salesforce have attempted to integrate solutions but they are convoluted and limited in their capabilities. Not to mention extremely expensive.

5. TARGET MARKET

It is made for…

Target market using mostly tends to be health and fitness sending out tailored programs with reminders for certain activities, dietry suggestions and motivation. Is also being used by schools, aged care, automotive and retail.

It is available for sale through…

Service is currently available to Burst SMS customers only as an automation add-on. Product is currently in beta so we are only accepting a maximum of 50 active accounts.

Our marketing strategy is to…

As above there service is still in beta, to request beta access a client must be a Burst SMS customer, they can then request access to the service via our Burst SMS Helpdesk. Service is also promoted on a basic website at http://sqn.cr

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Sequencer – Smart 100 2017
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